Law #1 of the 48 Laws of Power: 
Never outshine the master
Here’s the thing…
Charisma and grace are sacred skills for sales professionals to use to connect with prospects and clients. In some cases, they can open the door to greater opportunities, better than your product or service.
This Law of Power story serves as a cautionary tale to guide you to protect the client relationship, by avoiding those whose insecurities would impact your ultimate success.
~ Courtesy of The 48 Laws of Power by Robert Greene
“No one had more natural talents than Astorre Manfredi, prince of Faenza. The most handsome of all the young princes of Italy, he captivated his subjects with his generosity and spirit.
In the year 1500, Cesare Borgia laid siege to Faenza. When the city surrendered, the citizens expected the worst from the cruel Borgia, who, however, decided to spare the town. He simply occupied its fortress, executed none of its citizens and allow Prince Manfredi, eighteen at the time to remain with his court, in complete freedom.
A few weeks later, though, soldiers hauled Astorre Manfredi away to a Roman prison. A year after that, his body was fished out of the River Tiber, a stone tied around his neck. Borgia, justified the horrible deed with some sort of trump-up charge of treason and conspiracy, but the real problem was that he was notoriously vain and insecure. The young man was outshining him without even trying. Given Manfredi’s natural talents, the Prince’s mere presence made Borgia seem less attractive and charismatic. The lesson is simple: If you cannot help being charming and superior, you must learn to avoid such monsters of vanity. Either that or find a way to mute your good qualities when in the company of a Cesare Borgia.”
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