This law is not unknown to most sales professionals. It is usually the foundation of your marketing strategy, right?
However, there are “smart” approaches that give this law real power in your success. This “smart” approach, used by few, creates an opportunity for the sales professional who “gets” it and uses it.
Pay attention to how it’s done in this next story and revisit your marketing strategy to see where you can employ its genius.
~ Courtesy of The 48 Laws of Power by Robert Greene
Filippo Brunelleschi, the great Renaissance artist and architect, was a great practitioner of the art of making others come to him as a sign of his power. On one occasion, he had been engaged to repair the dome of the Santa Maria del Fiore cathedral in Florence. The commission was important and prestigious. but when the city officials hired a second man, Lorenzo Ghiberti, to work with Brunelleschi, the great artist brooded in secret.
He knew that Ghiberti had gotten the job through his connections and that he would do none of the work and get half the credit. At a critical moment in the construction, then, Brunelleschi suddenly developed a mysterious illness. He had to stop work, but pointed out to city officials that they had hired Ghiberti, who should have been able to continue the work on his own.
Soon it became clear that Ghiberti was useless and the official came begging to Brunelleschi. He ignored them, insisting that Ghiberti should finish the project, until finally they realized the problem. They fired Ghiberti.
By some miracle, Brunelleschi recovered within days. He did not have to throw a tantrum or make a fool of himself, he simply practiced the art of “making others come to you.”
If on one occasion, you make it a point of dignity that others must come to you and you succeed, they will continue to do so even after you stop trying.