We know the value of attention as sales professionals. When you can be seen as the best solution, you serve your customers best. Yet, how do you ensure they’re “aware” of what you offer?
Showing up and standing out is critical so that you’re seen as the provider of choice. Therefore, do not shrink or hide what could be the very solution your customers are seeking…especially if that solution is YOU. 
This story shows how valuable attention can be to one man. He turned down a significant award just to keep the spotlight on…him.
~ Courtesy of The 48 Laws of Power by Robert Greene
The great scientist Thomas Edison knew that to raise money he had to remain in the public eye at any cost. Almost as important as the inventions themselves was how he presented them to the public and courted attention.
Edison would design visually dazzling experiments to display his discoveries with electricity. Hew would talk of future inventions that seemed fantastic at the time — robots, and machines that could photograph thought — and that he had no intention of wasting his energy on, but that made the public talk about him. He did everything he could to make sure that he received more attention than his great rival Nikola Tesla, who may actually have been more brilliant than he was but whose name was far less known.
In 1915, it was rumored that Edison and Tesla would be joint recipients of that year’s Noble Prize in physics. The prize was eventually given to a pair of English physicists; only later was it discovered that the prize committee had actually approached Edison, but he had turned them down, refusing to share the prize with Tesla.
By the time his fame was more secure than Tesla’s, and he thought it better to refuse the honor than to allow the rival the attention that would have come even from sharing the prize.
Once in the limelight you must constantly renew it by adapting and varying your method of courting attention. If you don’t the public will grow tired , will take you for granted and move on to a newer star. The game requires constant vigilance and creativity.