Beat Self Defeat

Let Your Results Do the Talking: Why Winning Sales Pros Don’t Argue

Have you heard the statement, “show me, don’t tell me?” Certainly as a sales professional, your customers have a need for proof of concept. A common theme: “How do I know this will work for me and my business?” You may show them and find that they still require proof. Instead of arguing your point, […]

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Make Buyers Come to You: The Art of Attraction in Sales

This law is not unknown to most sales professionals. It is usually the foundation of your marketing strategy, right? However, there are “smart” approaches that give this law real power in your success. This “smart” approach, used by few, creates an opportunity for the sales professional who “gets” it and uses it. Pay attention to

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Why the Best Sales Pros Build Results Through People, Not Effort Alone

This Law may sound like a harsh approach to take. However, its true message is more about learning from the ventures and missteps of others, to create your own success. At all costs, however, you do not reveal this strategy to anyone as they would be happy to co-opt it and take their own credit

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If You’re Not Being Noticed, You’re Not Being Chosen

We know the value of attention as sales professionals. When you can be seen as the best solution, you serve your customers best. Yet, how do you ensure they’re “aware” of what you offer? Showing up and standing out is critical so that you’re seen as the provider of choice. Therefore, do not shrink or

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Your Reputation Is Your Revenue: Protect It at All Costs

In a former life, I worked for Big Blue – aka IBM. To say your reputation precedes you is an understatement, when meeting with customers. There was an “expectation” of professionalism that rivaled every competitor. Today, customers have different expectations of those who want to sell/offer solutions to their business challenges. It is far less

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What You Don’t Say Can Be Your Strongest Sales Tool

During World War II, the prevailing them for troops was “loose lips sink ships.” This reminder was designed to keep the enemy from knowing their movements and important plans. In like fashion, being to eager to share all the bells and whistles of your product or service, early in the sales process, can sink a

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