Beat Self Defeat

Your Reputation Is Your Revenue: Protect It at All Costs

In a former life, I worked for Big Blue – aka IBM. To say your reputation precedes you is an understatement, when meeting with customers. There was an “expectation” of professionalism that rivaled every competitor. Today, customers have different expectations of those who want to sell/offer solutions to their business challenges. It is far less […]

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What You Don’t Say Can Be Your Strongest Sales Tool

During World War II, the prevailing them for troops was “loose lips sink ships.” This reminder was designed to keep the enemy from knowing their movements and important plans. In like fashion, being to eager to share all the bells and whistles of your product or service, early in the sales process, can sink a

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